Paid Social Creative Strategist (m/f/d)

We’re looking for a Paid Social Creative Strategist to help us turn audience insights and performance data into ads that make people stop scrolling — and take action.

Maybe you come from performance marketing and want to move closer to the creative side. Maybe you already have experience developing paid social creatives and want to take your skills to the next level. What do we need from you? Curiosity, willingness to learn, and real drive to succeed.

At Every., you’ll be the link between creativity and data. You’ll research audiences and competitors, develop ad concepts, write compelling hooks and scripts, analyze creative performance, and turn insights into new ideas and iterations.

Your goal? Help us understand what makes people buy — and turn those insights into better-performing ads that perform like crazy.

• Research & insights: Research audiences, competitors, markets and winning ads to identify customer pain points, motivations, trends and creative opportunities.

• Creative concepting: Develop ad concepts, angles, hooks and content plans, primarily for Meta, as well as YouTube and Pinterest, with TikTok as a potential future channel.

• Copywriting & scripting: Write compelling direct-response copy, video scripts and creative briefs that turn customer insights into persuasive ads.

• Performance analysis: Participate in weekly performance reviews, evaluate key KPIs and identify what is working, what isn’t, and why.

• Creative testing & iteration: Turn performance insights into hypotheses, new creative variations and structured tests to continuously improve ad performance.

• Creative production: Work with content creators to bring concepts to life, provide clear feedback on creative execution and support ad post-production.

• Cross-platform adaptation: Adapt creatives to different platforms and formats, considering hooks, copy length, pacing, placements and platform-specific trends.

• Collaboration: Work closely with the Creative, Media Buying and Influencer Teams to plan, execute and evaluate data-driven creative tests.

• Practical experience in paid social, performance marketing or performance-driven creative development.

• The ability to interpret creative performance data and translate insights into actionable creative concepts and test hypotheses.

• Strong direct-response copywriting skills, including writing compelling hooks, ad copy and video scripts.

• The ability to translate audience insights, customer pain points and buying motivations into effective ad concepts.

• A strong understanding of buyer psychology and what motivates people to take action.

• Fluent German (at least C1) and good English skills.

• Experience in video production or editing, with an understanding of how scripts translate into actual ad creatives.

• Hands-on experience with Meta Ads Manager.

• Experience working with food, wellness or consumer brands.

• Experience working in the Benelux market.

• Meta Ads Library (Must-Have) 

• We work with Adnova (alternatively Foreplay and Motion) 

• Meta Business Suite 

• Triple Whale

• Notion

• Shopify and Fairing

• Speekly and other UGC creator platforms 

You don’t need to know every tool from day one, but you should be curious about using data and research tools to make better creative decisions.

• A high level of ownership and the freedom to experiment from day one.

• A hybrid working model with a beautiful office in Kreuzberg.

• Free lunches at the office.

• 30% employee discount on Every. products.

• Subsidised Deutschlandticket and Urban Sports Club membership.

• 30 days of annual leave.

Interested? Submit your application!

Our mission: Good food for everyone — everywhere and anytime.

To us, good food means delicious, healthy, ecological and socially sustainable food.

Every. is proud to be an equal opportunity employer. We do not tolerate discrimination or harassment of any kind. We care about who you are, not how you look, who you love or what you believe in. We believe diverse teams with complementary skills are the strongest teams.