Own audience expansion
Our Acquisition squad owns the core funnel: the quiz, recommendation logic, the main customer journey and key landing pages. You'll complement it by going deep on the segments where we place big bets, such as weight loss, protein-focused eaters and families.
- Understand each segment. Research what each audience needs, what motivates them to buy and what holds them back. Size the opportunity and set segment-level KPIs.
- Build dedicated journeys. Create tailored entry points, landing pages, recommendations and offers that speak to each segment's goals.
- Partner with Marketing. Test new angles, messages and offers together, and turn the ones that work into lasting product experiences.
- Decide where to invest. Review segment performance regularly and decide where to double down, iterate or stop.
Outcome: new audience segments that convert profitably and keep growing, each with a clear journey and KPIs.
Own the success of our seasonal campaigns
We launch seasonal campaigns and bundles regularly. You'll bring a product lens to each launch and co-own its performance with Marketing, from concept to post-launch review.
- Shape the offer. Work with Marketing and Culinary on bundle content: which meals to feature, how to position them, and why, based on past performance and customer preferences.
- Protect the customer experience. Track review scores and feedback per bundle, find what drags them down, and drive fixes with the right teams.
- Optimise campaign pages. Test and improve copy, imagery and merchandising to lift conversion.
- Close the loop. Set clear goals for every launch, measure results against them, and build a playbook that makes each season better than the last.
Outcome: campaigns that launch smoothly, delight customers and perform better each season.
Own quality and efficiency across markets
As we add markets and campaigns, our tools and processes need to scale without trading off quality. You'll own this as a core goal with clear outcomes.
- Improve how we manage our CMS, so it stays consistent as we scale.
- Make localisation smoother, so every market gets accurate, consistent content.
- Automate repetitive tasks, starting with campaign releases across markets.
- Set up a simple, reliable QA process with clear checks before anything goes live.
Outcome: high-quality, consistent releases in every market, shipped faster and with less manual effort.
